The 9 Industries Most Likely to Make You A Millionaire


The 9 Industries Most Likely to Make You A Millionaire

As an entrepreneur, choosing the right industry is very, very critical. And there are many industries that we could get into, right? And sometimes I think we are overconfident as an entrepreneur, and we say we could go into any industry, sell any product, offer any service and provide solution and we could be very successful in doing that. I think that’s simply not true. So today I’m going to share with you nine industries that are most likely to make you a millionaire. And if that’s your goal, there are many industries that you can get into. Now, I’m not talking about, like, gimmicks and tricks like cryptocurrency or winning the lottery, I’m talking about the legitimate, proven industries, that have created millionaires and billionaires.

Industry number one that is most likely that will make you a millionaire and that is financial services. Now, when I say financial services, I’m talking about the management of money, money lending or management of assets. We’re talking about the loan associations, banks, financial companies, insurance companies, brokerage. A lot of those firms are very, very wealthy because there’s a lot of money in money. One of the things I learned from one of my mentors, he said to me, “don’t ever forget, “the money is in the money.” There’s a lot of money to be made just by managing, handling, investing money. Michael Bloomberg, former mayor of New York, became a billionaire by providing financial data to the financial industry.

Industry number two, technology. Now, you know the Google, the Facebook, the Apple, but we’re talking beyond that. Think about traditional industries that you could go into, maybe by using technology, what you could do to disrupt that industry. And you can see that a lot. Now we call that disruptors, right? How you could use technology to make things more efficient? We’re talking about robotics, we’re talking about AI, we’re talking about automation, we’re talking about manufacture of these technology products or even providing technology as service. Billions and billions and billions of dollars worth of value are going to be created in this particular sector. So, are you a technology entrepreneur?

Industry number three, health care. So, health care, I’m referring to, could be assisted living, senior homes, pharmaceutical, any products or services that’ll help people to live longer life and stay healthier, that’s very, very good industry to get into.

Industry number four, real estate and construction. United Nations forecast predicts, by 2025, the world’s population will increase to almost eight billion people, eight billion people, by 2050, it would be almost 10 billion people. That’s 10 million people on this little planet by 2050. Now, what does that mean? Where’s the opportunity? We all need a place to sleep in, to play in, to entertain, to go to, to shop. Real estate and construction.

Industry number five, education. With all the changes, all the technological changes that are happening, knowledge becomes very, very critical. People want to learn, they want to equip themselves with skill sets, and that’s the space that I am in, the education and software space, because I can see the opportunity happening right now in front of us to connect individuals, people, professionals, to 21st century skills and job opportunities. Now, within education, you could also have products and services and software that helps people in many different ways. So, we have traditional education, but we also have alternative education, education outside of the school systems, right? And it doesn’t always have to be academic, it could be other types of education that can help people to lead a better life. Education, huge business.

Industry number six, entertainment and recreation. Beyond than just education, people want to be entertained. In fact, people demand entertainment. You look at all these big companies are getting into the entertainment industry. Now, what am I talking about? Movies, animations, productions, special effects. There are so many companies going into that industry. Amazon Prime, of course, you have Netflix, Hulu, Disney Plus, I could go on and on and on. Why? Because this is where we are going. Now on the other hand, thinking about industries who help and facilitate this particular industry, but also, we talking about influencers, YouTubers, Instagrammers, right? Now for the first time, you have people in that industry. Stand-up comedians could make millions doing that, before you couldn’t, most of time they struggle, but now we are in this age of people want entertainment. So, if you can find a way to create a product or service or company around this to service this particular industry or to service this demand, you could also make millions.


“It was only a matter of time before the world of insurance welcomed its own wave of technological disruption and it’s arrived with its own contraction; Insurtech (insurance technology),” writes Henry Williams for “In a similar way to fintech and proptech firms, many of the new start-ups in the insurtech space aim to introduce some transparency into the market and reconnect with disenchanted customers.” Investors have already poured 5000.65bn into insurtech and customers are demanding “a more transparent and equal relationship with their insurer.” Both of these are good signs that this is a solid business opportunity.

Cleaning Business

Mobile Restaurant/Food Delivery

This industry has been booming the last couple of years. Customers are looking for affordable and quality food while on the go or delivered to their home or office. For those who have always wanted to start their own restaurant, this is a more profitable business since it eliminates the high cost of starting and maintaining a restaurant. FYI, the average food truck can generate close to $300,000 in one year.

As mentioned previously, we live in a global marketplace where you can purchase goods or services from anywhere in the world. Add to that fact the low-cost of building an online storefront the decreasing cost of transaction rates, and you can easily see why eCommerce websites are thriving. Pixpa’s e-commerce store builder gives you everything you need to sell online.

Finance And Investment Service

Of course financial and investment services are among the top industries with billionaires. The financial industry accounts for 14% of the world’s billionaires. Individuals who have skills in deploying and growing money, are those who are behind some of the most prosperous worldwide ventures.

If you think about it all the money in the world is managed by financial institutions, the majority of people also transact their money through a form of financial institution. Most of history’s economic crisis often begins with the financial industry such as the 2008 global financial crisis. By the same token, the majority of the world’s economic affluence also comes from the same industry that’s, why it’s not unusual that a lot of fun tech startups are being established all over the world such as Flutter Wave, Bamboo, and Pesa in Africa.

I hope I have encouraged you to pursue a business not only because it makes the most money, but also because it interests you. If you can opt for an industry that gets you excited to wake up, work, and make lots of money, you’ve hit the jackpot.

If you find this article useful, please do share it to make sure it reaches as many people. Don’t forget to subscribe to my mail list to get the latest updates from this blog. Click here to subscribe. Happy Hustling!


How to Write a Letter of Recommendation (With Examples)


Tips for Writing an Effective Complaint Letter

Manners really matter. Your recipients are more likely to give attention to cordial letters. On the other hand, letters containing threats and ALL UPPERCASE are responded to with the bare minimum. Or not at all.

If your Letter contains any kind of profanity, it is likely to be ignored, and some that may be considered threatening are handed over to law enforcement. The most effective e-mails and letters are very short averaging about 500 words tops. They include all the details necessary to track your problem.

Your request should be in the form of a question. The question should tow the lines of “How do you fix this?”. State exactly what you want to be done and how long you’re willing to wait for a response. Another key phrase format is “I wish to complain in the strongest terms about”. The question should be clear and easy to understand. It also helps if it’s genuine and void of sarcasm.

You should indicate your reasons for writing the letter. Highlight the facts which include the time, date and where you purchased or received the services. The reader should be able to get the point on reading the first few sentences hence it is important not to beat about the bush. Explain yourself well and be detailed to capture the reader’s attention.

While writing your letter, it is important that you remain courteous at all times. No matter how justified your complaint may be, do not allow your letter to become angry, sarcastic, or threatening. Bear in mind that the person that reads your letter will often not be the person responsible for the problem.

The best chance your complaint gets a fair shake is if you can convince the company that it didn’t follow its own rules or broke the law. If your complaint letter fails to bring about the results that you hoped for, consider writing another letter with a firmer tone, or try writing to someone higher up in the chain of command.

What to Include in a Recommendation Letter

The first paragraph of your letter should explain how you know the person for whom you are writing. Reference your job title and the individual’s job title at the time when you interacted, as well as the nature of your relationship, including whether you supervised the person you’re recommending.  

Body of the Letter

The body of your letter should reference the skills, qualities, areas of knowledge, and other assets of the person you are recommending. Start by making a list of the strengths which you would like to convey in your recommendation.

Then compose sentences that show proof of your assertions—this will make your letter more credible. Provide specific examples of instances where you observed the candidate using skills they are highlighting to the hiring manager.

This might consist of a project or role where they successfully applied a certain skill. Citing accomplishments where value was added to your organization and describing the strengths which enabled the person to generate those results can be particularly compelling. If you can quantify the individual’s specific contributions with impressive sales or dollar figures, numbers, or percentages, this is even better (Example: “Joan led our sales team to achieve an unprecedented 48% growth in lead generation last quarter”).

Letter Closing

In your closing statement, it can be very effective to mention that you would hire the person again. Or, mention your belief that the person would be an outstanding addition to the company.

Share Your Contact Information

As part of your close, you can also share a telephone number and email address with a mention of your eagerness to share additional perspective on the candidate. That way, potential employers can easily get in touch if they have any follow-up questions.

Employment Recommendation Letter Example and Template

Screenshot of an employment recommendation letter example

Employment Recommendation Letter Example (Text Version)

I am writing to you regarding Mark Slade, who has applied for the position of sales associate with your company. Mark has worked in my department as a sales associate since graduating with honors last year from University of Connecticut. We hired him after graduation in part due to his outstanding performance as an intern the previous summer.

Mark has been a fantastic addition to my team. He assimilated easily into our department, quickly and thoroughly learning about all of our products, not just those he was responsible for selling. His enthusiasm for his work and his superb communication skills made him an instant asset to the company. Mark exceeded his personal goals for every quarter and even made time to help his peers close particularly difficult sales. Mark is competent and organized, and his positive attitude and sense of humor made him popular among our customers as well as his colleagues.

I believe that Mark has a tremendous amount of potential and would be an outstanding addition to your staff. I would have no reservations about hiring him again and am confident in recommending Mark for employment with your company. If you have any further questions or would like to speak with me personally, please feel free to contact me.

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♦ Donation Letter Template: Online Fundraising

Dear [name],

We here at [your organization] would like to thank you for being a part of our community.

With the support of our friends and neighbors like you, we’ve been able to accomplish so much over the past year. [Include a few specific details about your recent projects and their impacts.]

We’re happy to announce that we’re launching a new online fundraising initiative! This campaign is raising funds for [purpose of the campaign], and will be essential for us to continue our work into the coming season.

Would you please consider making a donation of [specific amount] to help us kick off our campaign? Please visit our donation page [include a direct link] to get started.

[Add a button that says “Donate Here,” if possible.]

For helping us kick off our online fundraising campaign, we’d love to offer you a special thank you. [Offer some kind of incentive for online donors, like a social media shout out, merchandise coupon, event or raffle ticket, etc.]

Stay tuned for more updates on our campaign! Thanks so much for your support, and we hope to hear from you soon.


[Your name and title]

For an online fundraising campaign, your recipients will most likely all have donated to your organization (or at least engaged with it) via online channels in the past. This means your letter should start off by acknowledging that existing relationship.

Express excitement about your newest online fundraising push, and use a clear CTA, like a button, to funnel readers directly to your donation page. Get creative to incentivize early-bird donors, too! If you know that some of your donors are matching-gift eligible, include information on how to access a matching gift database and complete their match for your nonprofit.

♦ Donation Letter Template: Pledge Campaigns

Hi [name],

We need your help to reach our pledge goal of [total financial goal for the campaign] by [a specific time and date]!

We’ve launched this rapid-fire campaign to [purpose of the campaign – disaster relief, social or political advocacy, annual fundraising, etc.], and we know we can count on our community to help us get there.

At [your organization], we work hard every day to pursue our mission of [your mission], and our last major campaign resulted in [examples of your impact]. We could never have done it without the support of our friends and neighbors like you.

Pledge your support of [one or a few specific dollar amounts] now with our quick pledge tool: [provide a direct link to your pledge tool]

Please note: [Explain the unique pledge conditions of your campaign, like triggers or matching periods]. Together we can make a huge difference in our community!

Thanks in advance for your support! Be sure to share our fundraising challenge with your friends and family, and feel free to get in touch if you have any questions.


[Your name and title]

Pledge fundraising campaigns are a unique way to raise support around a specific goal quickly. Check out our complete guide to pledge campaigns here for more information, including explanations of the pledge conditions mentioned in the template.

No matter the specifics of your pledge campaign, the main idea is to be short and to-the-point. These campaigns are all about speed and quick emotional connection. Remind readers of why the work you do is important, and then challenge them to get involved. You can collect the pledges later, but your goal right now should simply be to mobilize support.

♦ Donation Letter Template: P2P Fundraising Campaigns


I’m raising money on behalf of [your organization]‘s ongoing campaign to [support/fight/raise awareness for your mission].

For [your organization’s age] years, this organization has pursued its mission and enriched our community. Now, I’m excited to be lending my own support to their cause, and I hope you’ll join me!

To reach my own personal goal for this campaign, I need to raise [the volunteer’s fundraising goal]. Would you consider making a donation of [a specific amount] or helping me to spread the word online? Check out my donation page here [include a link to the volunteer’s P2P donation page] to make a contribution or to learn more about [your organization].


How to Improve Writing Skills in Students

High school students sitting at a table and writing on paper.

How to Teach Writing in Elementary School?

When students are beginning to write, the writing experience itself should be an important and unforgettable learning experience in their lives. As an educator, I face the challenge of teaching my students how to write and helping them develop a keen interest in writing.

Basically, writing is one of the fundamental skills that our students need to develop. Aside from the fact, that writing is an essential skill needed in communication, it is basically needed for our learners to succeed in their academic and personal lives.

Such is my fabulous idea when I teach my young learners how to write. I possess the skill and as a dispenser of life skills, I should do whatever it takes to make my students write with the same intensity when I teach them how to read.

Hello, my dear fellow educators! I am glad that you are here with me again. For today, allow me to dish out my best practices on how to teach writing in elementary school.

How to Improve Writing Skills in Students

Grammar and Punctuation

Grammar and punctuation skills are important in both writing and as students progress into adulthood. As mentioned previously, using proper grammar and punctuation presents an excellent first impression for future employers and shows competency. Teachers can help students improve these skills by first providing practice in identifying grammatical errors and correcting them. One of the easiest ways to do this is to use grammar worksheets. Although the use of worksheets is frowned upon at times, they give students the opportunity to practice with grammar skills in a fast and efficient manner. Students may also wish to invest in a grammar dictionary to reference when in doubt.


Another skill that is crucial for students to master for success later in life is spelling! Students must be able to spell words correctly. As with most skills, spelling can be improved with practice. Teachers may ask students to complete the “ancient” practice of the spelling test! Students must study new words (or words and vocabulary specific to new content) in order to spell them correctly on the test. Teachers may even encourage students to create flashcards to help them study. Additionally, one of the easiest ways to spell correctly in writing is to simply reference the dictionary to find a word’s proper spelling.


In writing, vocabulary is highly important. Students need a large enough vocabulary to properly and adequately describe and explain their thoughts. Teachers can help improve vocabulary skills by introducing new words each week. These words can also be used to help student spelling skills as mentioned before. As each week progresses, students should keep a list of all of their vocabulary words in a notebook or journal so that they can be quickly referenced when writing. As with spelling skills, students may want to reference the dictionary to discover new words and their meanings.


Have you ever read something and didn’t quite catch its intended meaning or what it was trying to get across? That may be because the writing lacked clarity. Writing should be logical, consistent, and coherent. In order to have clarity in writing, thoughts should be fully formed and completed with plenty of detail to aid the reader’s understanding and interpretation of the text. Teachers can help improve student clarity in writing by asking them to proofread their work.


Plagiarism is definitely something students need to avoid! When researching a topic or idea, it is easy to get swept away in the language or thoughts of another; however, students must learn that those ideas should be used as an aid in writing instead of using it as a foundation for their writing. Teachers should encourage creativity in writing and challenge students to think “outside the box.” Each student presents unique thoughts and ideas, and those qualities should be utilized in writing.

Strategies for Improving Student Writing Skills

Grammar Race

This activity requires teachers to create 4-5 stations for students to visit. At each station, there will be examples of various grammatical errors. Each student will need a clipboard or notebook that travels with them. Students will visit each station at their own pace to find one grammatical error, notate it, and move on; however, the name of the activity is “Grammar Race” so students should be challenged to work quickly. Allow students to move from station to station for 20-30 minutes.

Class Spelling Bee

Teachers can help students improve their spelling skills by hosting a class spelling bee once a week. Teachers should provide students with a list of words on Monday. Students will be given the rest of the week to study the words and prepare for the spelling bee. On Friday, students will complete the spelling bee. The spelling bee is completed like a normal spelling bee; however, words may need to be repeated if there are more students than words. Allow the spelling bee to continue for roughly 30 minutes. When time is up, the students remaining are the winners.

Read It Aloud

In this activity, students will proofread the work of classmates in order to provide constructive feedback. The teacher should place students into small groups of 3-4 students or allow students to work with a partner. Students should trade papers so that they no longer have their own. Then, they will read each student’s writing aloud. Reading aloud helps to identify any mistakes (specifically mistakes in clarity or organization of the text) that may not otherwise be caught. Students should check for mistakes (in both grammar and spelling) and to search for any lack of clarity in writing.

Get Organized

Teachers should aid students in the writing process by teaching them to organize their thoughts on paper first. Students can complete an outline or a writing map on paper first to help them identify the main points they would like to address and so on. Planning the steps in the writing process in this manner is extremely beneficial in staying on task in writing. It also helps students write with clarity as it helps them bring their thoughts full circle.

Think Fast

One of my favorite ways of implementing and teaching creative thinking is by writing one word on the board and asking students to respond. For instance, the teacher may write the word “tiger” or “beautiful” on the board. Student responses can be anything from short personal narratives to expository texts involving the provided word. Regardless of the response, students are encouraged to think creatively and respond freely. This activity teaches students how easy it is to create their own ideas and think uniquely.


How to Make Decisions

Top 10 ways to make better decisions

Decisions, decisions! Our lives are full of them, from the small and mundane, such as what to wear or eat, to the life-changing, such as whether to get married and to whom, what job to take and how to bring up our children. We jealously guard our right to choose. It is central to our individuality: the very definition of free will. Yet sometimes we make bad decisions that leave us unhappy or full of regret. Can science help?

Making good decisions requires us to balance the seemingly antithetical forces of emotion and rationality. We must be able to predict the future, accurately perceive the present situation, have insight into the minds of others and deal with uncertainty.

Most of us are ignorant of the mental processes that lie behind our decisions, but this has become a hot topic for investigation, and luckily what psychologists and neurobiologists are finding may help us all make better choices. Here we bring together some of their many fascinating discoveries in the New Scientist guide to making up your mind.

How to Make Decisions

This process will ensure that you make a good decision in a complex situation, but it may be unnecessarily complicated for small or simple decisions. In these cases, jump to Step 5.

Step 1: Investigate the Situation in Detail

Start by considering the decision in the context of the problem it is intended to address. You need to determine whether the stated problem is the real issue, or just a symptom of something deeper.

Look beyond the obvious. It may be that your objective can be approached in isolation, but it’s more likely that there are a number of interrelated factors to consider. Changes made in one department, for example, could have knock-on effects elsewhere, making the change counterproductive.

Investigative Tools:

Step 2: Create a Constructive Environment for Your Decision

This is especially true when you have to rely on other people to implement a decision that you’re responsible for. You’ll need to identify who to include in the process and who will be part of any final decision-making group, which will ideally comprise just five to seven people.

Enable people to contribute to the discussions without any fear of the other participants rejecting them and their ideas. Make sure that everyone recognizes that the objective is to make the best decision possible in the circumstances, without blame.

Collaboration Tools:

Step 3: Generate Good Alternatives to Decide Between

The wider the options you explore, the better your final decision is likely to be. Generating a number of different options may seem to make your decision more complicated at first, but the act of coming up with alternatives forces you to dig deeper and to look at the problem from different angles.

This is when it can be helpful to employ a variety of creative thinking techniques. These can help you to step outside your normal patterns of thinking and come up with some truly innovative solutions.

Brainstorming is probably the most popular method of generating ideas, but for more tips on how to examine your situation from new perspectives, and how to organize ideas into manageable themes and groups, see the Mind Tools resources in the box, below.

Creativity Tools:

Step 4: Explore Your Options

Almost every decision involves some degree of risk. You’ll need a structured approach for assessing threats and evaluating the probability of adverse events occurring – and what they might cost to manage. You’ll also want to examine the ethical impact of each option, and how that might sit with your personal and organizational values.

Analysis Tools:

Step 5: Select the Best Solution

If you have various criteria to consider, use Decision Matrix Analysis to compare them reliably and rigorously. Or, if you want to determine which ones should carry most weight in your decision, conduct a Paired Comparison Analysis.

When anonymity is important, decision-makers dislike one another, or there is a tendency for certain individuals to dominate the process, use the Delphi Technique to reach a fair and impartial decision. This uses cycles of anonymous, written discussion and argument, managed by a facilitator. Participants do not meet, and sometimes they don’t even know who else is involved.

If you’re working with an established team, Hartnett’s Consensus-Oriented Decision-Making Model is useful for encouraging everyone to participate in making the decision. Or, if you’re working with several different teams, or a particularly large group, assign responsibility for each stage of the decision-making process with Bain’s RAPID Framework, so that everyone understands their responsibilities and any potential in-fighting can be avoided.

Decision-Making Tools:

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Step 6: Evaluate Your Plan

After all the effort and hard work you’ve invested in evaluating and selecting alternatives, it can be tempting to forge ahead at this stage. But now, more than ever, is the time to “sense check” your decision. After all, hindsight is great for identifying why things have gone wrong, but it’s far better to prevent mistakes from happening in the first place!

Your final decision is only as good as the facts and research you used to make it. Make sure that your information is trustworthy, and that you’ve done your best not to “cherry pick” data. This will help you avoid confirmation bias, a common psychological bias in decision making.

Discuss your preliminary conclusions with important stakeholders to enable them to spot flaws, make recommendations, and support your conclusions. Listen to your own intuition, too, and quietly and methodically test assumptions and decisions against your own experience. BRAIN BRAN BRAND is a useful tool for this. If you have any doubts, examine them thoroughly to work out what’s troubling you.

Use Blindspot Analysis to review whether you’ve fallen prey to problems like over-confidence, escalating commitment, or groupthink. And consider checking the logical structure of your process with the Ladder of Inference, to make sure that a well-founded and consistent decision emerges at the end.

Evaluation Tools:

Step 7: Communicate Your Decision, and Take Action

Get them involved in implementing the solution by discussing how and why you arrived at your decision. The more information you provide about risks and projected benefits, the more likely people will be to support it.

If people point out a flaw in your process as a result, have the humility to welcome their input and review your plans appropriately – it’s much better to do this now, cheaply, than having to do it expensively (and embarrassingly) if your plans have failed.

Change Management Tools:

Key Points

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How to make decisions

The decision-making process

  1. Identify the decision. Recognize the need for you to make a decision, and figure out (roughly) what the decision will entail.
  2. Determine your goals. Figure out what you’re hoping to achieve with the decision, and how important each goal is to you.
  3. Gather information. Collect the information that you’ll need in order to make a decision.
  4. Identify your options. Figure out which options are available to you.
  5. Evaluate your options. Identify the pros and cons of the available options, especially as they pertain to your goals.
  6. Select your preferred option. Rank the different options based on their pros and cons, and choose the one that’s best for you.

If necessary, it can be beneficial to move back and forth between these steps and make modifications as you go along. For example, if you discover that none of the available options will help you achieve your main goal, you can go back and reassess your goals, and then gather more information accordingly.

  • Create an optimal environment for decision making. You can do this in various ways, at any point in the decision-making process. For example, if you worry that the people you’re around now will hinder your ability to properly evaluate your options, you can postpone this step until you’re alone.
  • Identify and account for possible obstacles to your decision-making. It’s best to do this early on in the decision-making process, though you can do this at any step. For example, if you know that it’s going to be difficult for you to gather information and that this might cause you to rush into a bad decision, you can discuss the issue with a trusted person who will help ensure that you don’t make a decision until you’ve gathered all the necessary information.
  • Create an implementation plan. It’s sometimes beneficial to plan how exactly you will implement your decision. This can increase the likelihood that you will do so, and in some cases, the act of creating an implementation plan can help with the decision-making process itself, for example by helping you internalize the consequences of your choice, or by helping you determine how practical your chosen course of action is.
  • Review your decision. It’s sometimes beneficial to review your decision and the decision-making process that led to it, before you take action, in order to make sure that you’ve made the best possible decision. In addition, it can also be beneficial to revisit decisions after you see their consequences, in order to learn how to improve your decision-making process.

Note that, in addition to following this process, there are other things that you can do to improve your decision-making. As such, in the following sub-sections you will see additional tips and techniques that will help you improve your decision-making.

Each sub-section focuses on a different type of decisions, including good decisions, fast decisions, and hard decisions, and there are generally tradeoffs between the different approaches that are recommended below. For example, good decisions might take longer to make, while fast decisions might not be as good.

It’s up to you to decide what to optimize for, and you will likely prioritize different things in different situations. For example, when it comes to making relatively trivial decisions, such as what to order at a restaurant, you will generally want to prioritize speed, but when it comes to important life-changing decisions, such as which career path to follow, you will generally want to prioritize making the best decision that you can.

How to make good decisions

To make good decisions, you should generally go through every step of the decision-making process before you reach a decision, and make sure to conduct each step properly. To help ensure that you do this, you can go through each step in a way the forces you to be explicit with your reasoning, for example by outlining it aloud or in writing.

When doing this, you should watch for issues that could interfere with your decision-making, such as cognitive biases, and deal with them, primarily through the use of appropriate debiasing techniques. For example, if you’re in a situation where the egocentric bias is making it hard for you to see things from a different perspective, you can use self-distancing, and ask yourself what advice you would give to a friend if they were in your situation. This particular technique can be beneficial in a wide range of situations, and as one book on the topic states:

“The advice we give others, then, has two big advantages: It naturally prioritizes the most important factors in the decision, and it downplays short-term emotions. That’s why, in helping us to break a decision logjam, the single most effective question may be: What would I tell my best friend to do in this situation?”

Common questions about making decisions

Should I let my emotions dictate my decisions?

You should take your emotions into account as part of your decision-making process, but you shouldn’t let your emotions cloud your judgment in a way that causes you to make bad decisions. For example, when it comes to deciding whether to end a romantic relationship, you should take into account important emotional considerations, such as how you feel about your partner. However, you should not let your feelings for your partner lead you to conduct a flawed decision-making process, for instance by causing you to ignore serious negative things that this person did to you.

How can I be sure I’m making the right decision?

You can be relatively certain that you’re making the right decision by taking care to conduct a proper decision-making process, which includes all the relevant steps such as gathering information and evaluating options, while also taking care to avoid common issues, such as cognitive biases, that could interfere with your decision-making. In addition, you can increase your certainty in your decision by reviewing your decision-making process after you complete it, and by asking for feedback on it and on your decision from relevant individuals.

However, that said, there will be many situations where you can’t be absolutely certain that you’re making the right decision. To avoid regret and indecision, it’s important to accept this, and to tell yourself that you’re making the best decision that you can, based on what you know.

What if I make the wrong decision?

No matter how careful you are in your decision-making, there is almost always the possibility that the choice that you make will be “wrong” in some way, meaning that it will lead you to a worse outcome compared to some alternative that you had available. Because this is generally impossible to avoid, all you can do is accept the possibility that it will happen, and try to make the best possible decision that you can, by following a proper decision-making process.

“We can’t know when we make a choice whether it will be successful. Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can’t control luck. But we can control the way we make choices.”

— From “Decisive: How to Make Better Choices in Life and Work“

That said, in many cases, you’ll discover that even if you do make the wrong choice, the outcome isn’t as bad as you thought, for example because the decision is partly reversible. If you do find yourself having made the wrong decision, your main goal should be to avoid obsessing and punishing yourself over it. Instead, you should figure out what you can learn from your experience so you can make better decisions in the future, and then start looking at what you can do to move forward past this decision.

How can I avoid regretting my decisions?

There are two main ways to minimize regret toward the decisions that you make. The first is to make decisions in a way that minimizes the likelihood of future regret, and the second is to change the way you view your decisions after you’ve made them.

When it comes to making decisions in a way that minimizes regret, you should do what you can to make reasonably good decisions, which means, for example, that you should generally follow all the necessary steps of a proper decision-making process. This reduces the likelihood that you’ll make bad decisions that you’ll later regret, and will also help you know later that you’ve made a good decision given the circumstances and what you knew at the time.

In addition, where appropriate, the book “The Paradox of Choice” suggests that you can adopt the standards of a satisficer, by trying to make decisions that are good enough given the circumstances, rather than those of a maximizer, who tries to always make the best possible decision.

The book also suggests that to minimize future regret, you should reduce the number of options that you consider before making a decision. This aligns with research on the topic, which shows that regret generally arises from comparisons between the option that you select and the alternatives that you chose to forgo.

Finally, when it comes to making decisions in a way that minimizes regret in the long-term, note that people often regret indecision and inaction more than they do bad choices. As noted in The Paradox of Choice:

“When asked about what they regret most in the last six months, people tend to identify actions that didn’t meet expectations. But when asked about what they regret most when they look back on their lives as a whole, people tend to identify failures to act.”

However, keep in mind that regret is influenced by various other situational and personal factors. For example, inaction tends to lead to more regret when a decision is made in response to negative prior outcomes (a phenomenon referred to as the inaction effect), while taking action tends to lead to more regret when making decisions in response to prior outcomes that were positive, or when making decisions in isolation (a phenomenon referred to as the action effect). This is important to take into account when trying to make decisions in a way that minimizes regret, because it means that decisions that you make should be tailored to you and to your specific circumstances, rather than based entirely on general guidelines.

How to make decisions

6 Tips for Making Better Decisions

The one thing everyone on the planet has in common is the undeniable fact we’ve all made our fair share of regrettable decisions. Show me someone who hasn’t made a bad decision and I’ll show you someone who is either not being honest, or someone who avoids decisioning at all costs. Making sound decisions is a skill set that needs to be developed like any other. As a person who works with CEOs on a daily basis, I can tell you with great certainty all leaders are not created equal when it comes to the competency of their decisioning skills. Nothing will test your leadership mettle more than your ability to make decisions.

Why do leaders fail? They make poor choices that lead to bad decisions. And in some cases they compound bad decision upon bad decision. You cannot separate leadership from decisioning, for like it or not, they are inexorably linked. Put simply, the outcome of a leader’s choices and decisions can, and usually will, make or break them. The fact of the matter is that senior executives who rise to the C-suite do so largely based upon their ability to consistently make sound decisions. What most fail to realize is while it may take years of solid decision making to reach the boardroom, it often times only takes one bad decision to fall from the ivory tower. As much as you may wish it wasn’t so, when it comes to being a leader you’re really only as good as your last decision.

Here’s the thing – even leaders who don’t fail make bad decisions from time-to-time. When I reflect back upon the poor decisions I’ve made, it’s not that I wasn’t capable of making the correct decision, but for whatever reason I failed to use sound decisioning methodology. Gut instincts can only take you so far in life, and anyone who operates outside of a sound decisioning framework will eventually fall prey to an act of oversight, misinformation, misunderstanding, manipulation, impulsivity or some other negative influencing factor.

The first key in understanding how to make great decisions is learning how to synthesize the overwhelming amount incoming information leaders must deal with on a daily basis, while making the best decisions possible in a timely fashion. The key to dealing with the voluminous amounts of information is as simple as becoming discerning surrounding the filtering of various inputs.

Understanding that a hierarchy of knowledge exists is critically important when attempting to make prudent decisions. News Flash – not all inputs should weigh equally in one’s decisioning process. By developing a qualitative and quantitative filtering mechanism for your decisioning process you can make better decisions in a shorter period of time. The hierarchy of knowledge is as follows:

  • Gut Instincts: This is an experiential and/or emotional filter that may often times have no current underpinning of hard analytical support. That said, in absence of other decisioning filters it can sometimes be all a person has to go on when making a decision. Even when more refined analytics are available, your instincts can often provide a very valuable gut check against the reasonability or bias of other inputs. The big take away here is that intuitive decisioning can be refined and improved. My advice is to actually work at becoming very discerning.
  • Data: Raw data is comprised of disparate facts, statistics, or random inputs that in-and-of-themselves hold little value. Making conclusions based on data in its raw form will lead to flawed decisions based on incomplete data sets.

Even though people often treat theory and opinion as fact, they are not one and the same. I have witnessed many a savvy executive blur the lines between fact and fiction resulting in an ill advised decision when decisions are made under extreme pressure and outside of a sound decisioning framework. Decisions made at the gut instinct or data level can be made quickly, but offer a higher level of risk. Decisioning at the information level affords a higher degree of risk management, but are still not as safe as those decisions based upon actionable knowledge.

Another aspect that needs to be factored into the decisioning process is the source of the input. I believe it was Cyrus the Great who said “diversity in counsel, unity in command” meaning that good leaders seek the counsel of others, but maintain control over the final decision. While most successful leaders subscribe to this theory, the real question in not whether you should seek counsel, but in fact where, and how much counsel you should seek. You see more input, or the wrong input, doesn’t necessarily add value to a decisioning process. Volume for the sake of volume will only tend to confuse matters, and seeking input from sources that can’t offer significant contributions is likely a waste of time. Two other issues that should be considered in your decisioning process as they relate to the source of input are as follows:

The Eight Elements of a Great Decision

As a new leader, learning to make good decisions without hesitation or procrastination is a capability that can set you apart from your peers. While others vacillate on tricky choices, your team could be hitting deadlines and producing the type of results that deliver true value. That’s something that will get you — and the team — noticed.

The only surefire way to evaluate the efficacy of a decision is to assess the outcomes. You’ll discover, over time, whether a decision was good, bad, or indifferent. But if you rely only on retrospective analysis, the path to better decisions can be tenuous: Hindsight is incredibly prone to attribution bias.

That said, if you had a checklist of attributes to prospectively evaluate a decision (like the one provided below), you could predict in advance whether or not it is likely to be a good one. Based on my experience, these are the eight core elements of great decisions.

Think how your decision will square with your values.

You might feel pressured by others (your boss, co-workers, friends, loved ones or family members) to make a decision that doesn’t feel right. That’s because it doesn’t square with your values . If you go ahead and fall in line with what others say you should do, you’ll be dissatisfied with the result. Always be true to your values, since they’re the core of who you are. Any decisions you make should align with them.

Remember that whatever decision you make isn’t the end of the process. Also important is taking the time to follow up on your chosen actions. Did they turn out as expected? Did you meet your objectives and arrive at your goal? If this is a decision you’ll likely make again, is there a way you can improve upon it? Can you revise the current action to make your choice better?


How to End a Short Story

How to Write a Perfect Cover Letter for a Short Story Submission

Editors see mounds of bad cover letters. A lot of new writers submit short stories with little or no guidance and end up submitting cover letters that are either overenthusiastic or lacking the necessary information.

What you must know is that cover letters for different genres follow different sets of rules and etiquette. For example, an editor doesn’t expect you to write a cover letter for short fiction in the same format you would craft a query letter for a novel submission.

Your cover letter is, most often than not, the first thing an editor sees and you have to be on point to create a strong first impression. Some editors that I have interacted with said that they read the cover letter after reading your short stories, and they admit that some cover letters convince them to go back to the story and reevaluate it.

Luckily for you, I have compiled tips on just how to go about crafting a good cover letter that can make a ‘strong first impression’ and influence the editor’s aftertaste after savoring your stories.

How to Write Great Closing Lines

1. Be Poetic

Simple words, if used creatively, can take on a poetic, symbolic form. It’s not a must that you end a short story poetically, so don’t try too hard. Sometimes, a poetic ending can happen by chance.

2. Use Impeccable Wording

It’s not that easy, but you have to make sure that you revise your last sentence over and over until every word in it sounds perfect, and every period, comma, or dash is in its place.

The truth of the matter is you are not a poet (well, some of you sure aren’t), and coming up with a poetic ending is a tough ask. But, you can still give your most important sentence—the closing line—some time and effort and keep housekeeping your ending until it’s just perfect.

How to Write a Short Story: The Complete Guide in 9 Steps

Novels are difficult to write because of size, but short stories are difficult because they require perfection.

If a minor character fails to come alive in a novel, you can forgive the error because there is so many other things to enjoy, but if a minor character falls flat in a short story, a reader will become annoyed and a literary magazine editor will throw it away.

In a short story, a writer has to accomplish a great deal — details, setting, conflict, plot, character development — in a very small space, usually between 3,000 words and 6,000 words, and that requires concision and revision. Read the tips below to find out how to write a short story that will get published, get readers that love you, and get attention from an agent.


The first step to writing a short story is to have an idea.

You can get inspiration fromreal-life events – whether they happened to you, a grandparent who told you a story, or even the combination of little tidbits you hear from here and there.

I suggest following a few “weird news” sites,
because I’ve gleaned incredible stories including one about a tourist in Iceland who joined a search party only to discover she was the one being searched for, and another about an ex-Olympian who started prostituting herself not for money but for attention. Take nonfiction and transform it into fiction.

Now, decide whose eyes the story will be told through. Remember, you can’t switch halfway through the story. Once you pick a point of view, you have to stick with it. A good rule of thumb for beginning writers is to use the protagonist.

Your job as a writer is to develop a living, breathing character, and the only way to do that is to make sure you know more about your characters than what you ever let your reader know.

Write out everything there is to know about your character from their high school GPA, their earliest memories, and their home address to their first love, their favorite TV show, and their greatest fear.

  1. Don’t outright explain your character’s appearance, personality, etc. Let readers discover this character on their own as they read.
  2. Give your character weaknesses. Perfect people don’t exist.
  3. Give your character at least one unique characteristic. Everyone knows the independent, stubborn female character who is small, stronger than she looks, not very pretty (at least in her own opinion), and can fight like the devil. But does she play the flute? Does she have an embarrassingly ugly laugh? Does she notice the smell of everything?
  4. If you must have an outright description of a character, make it seem natural. Have the character describe him or herself to another character, or have one character describing the other character to someone else.

Make sure to have conflict. Don’t set up the conflict, start your story right in the middle of the conflict. This is called, “In Media Res.” It means to start in the middle of the action so the reader isn’t bored.

Make sure to “have something at stake.” In other words, what happens if the characters don’t get what they want? It should be something that ruins them. If there is nothing at stake in your story, you need to “raise the stakes.”

There’s a difference between writing an anecdote (the type of story you would tell a friend over dinner) and a quality short story (the type of story where readers are set inside the action).

1. I’m a pretty easy going person. I get along with everyone including the obnoxious guys from my hometown, but there’s a certain event that rolls around every year that puts most of them on the wrong side of the fence from me. These “couple” games are all athletic based and are meant to build trust and teamwork between “couples,” but no one cares for that. Everyone is after the prize money. Unfortunately, I am pathetically unathletic, so none of the athletic guys from my town have ever wanted to team up with me. I’m too “small,” “weak,” “uncoordinated,” and “clumsy.” They’re not wrong.

2. My eyes scanned the auditorium, but all of the boys seemed to be avoiding my gaze. Basketball scholarship boy was excitedly whispering with the tumbling queen of University of the Cumberlands cheer squad, and the soon-to-be marine was already exchanging information with the girl who had broken our high school hurtle record. Only Seth, the art major who assisted in coaching the middle school soccer team met my eyes with a malicious grin as he put his arm around his most recent fling – a rock-climbing pro from Etowah.

Telling will give the reader the facts, but showing engages their mind, emotions, and imagination. Sometimes it’s good and necessary to give the cold, hard facts (such as emails to your boss), but the writing we’re interested in makes the reader feel something. A story like this will engage the reader in such a way that he or she won’t easily forget it.


15 eCommerce Marketing Ideas to Grow Your Online Sales

Best eCommerce Marketing Strategies: Tips For Success In 2022

eCommerce is, in the simplest of terms, the buying and selling of products through the internet. eCommerce marketing is utilizing an ever evolving array of promotional strategies to market your eCommerce website (or a specific product on your online store) and converting that traffic to paying customers. COVID-19 has caused a boom in online sales across the industry. As more people try to avoid crowded stores and limit contact with others, more businesses have been making the move to the online marketplace.

There has been a simultaneous increase in both consumers buying products online and stores selling their products online. This means that while more people are shopping, the competition is even more fierce than ever. When that competition ranges from smaller sellers to mega-retailers, a well developed eCommerce marketing plan becomes a vital tool for success. If an eCommerce business is having a decline in sales or struggling to make a profit, they should be looking at what they can do to improve their eCommerce marketing strategy.

eCommerce Marketing During The COVID-19 Global Pandemic

Approaches to doing business online are making a big shift due to the ongoing global situation. Even once this crisis is over, all signs point to the world never returning to the previous definition of “business as usual”. Storefronts have closed and retailers of all types and sizes have moved their businesses online, or developed more robust digital sales strategies. Consumers have also become more accustomed to doing all their shopping from the comfort of home, with many saying that they will retain their current online shopping routines after the pandemic is over. This means that marketing for eCommerce businesses will continue to increase in both importance and value.

1. Optimize Your Website For eCommerce SEO

Search Engine Optimization is commonly referred to using the acronym SEO. On site SEO is one of the most valuable tools in the eCommerce digital marketing toolbox, and should be the foundation for every digital advertising strategy. Unfortunately, it is also one that is often overlooked or not properly implemented.

What SEO does when properly implemented is ensures that when people are searching using keywords that relate to your site or product that your site will show up as a top result. Every day Google alone can process up to and above 5 billion search queries, and when those searches are being made for your relevant terms you want to ensure your site gets seen. When you add in the fact that when people search 75% do not go past the first page of results, and that the top 3 results are the most clicked on, the importance of SEO for eCommerce content marketing becomes even more clear.

One of the most important factors when it comes to on site SEO for eCommerce, is having well crafted content. Content is king because it not only allows you to tell your customers who you are and what you sell, but it also lets you tell the search engines how to rank your site and what keywords to place you on. Well crafted content serves both purposes well and will engage your customers while ensuring new ones can find you.

Google, Bing, DuckDuckGo, and Yahoo! are just a few of the more commonly used search engines. Google is the clear market leader, however you do not want to ignore the others in your eCommerce marketing strategy as it is important to attempt to reach every potential customer. Some of the most important eCommerce SEO techniques in 2022 include:

To get your website optimized for search engines, you need a good knowledge of how SEO works. It is always best to hire professionals skilled in the art of SEO optimization to help you develop your website and its content. You can easily hire an eCommerce marketing company such as ComboApp to handle all aspects of the promotion including but not limited to content marketing and eCommerce SEO.

2022 Trend: Security

It seems that a week doesn’t go by that we don’t hear about a website having a data breach and exposing customer information. If you want to build trust with your potential customers, then you want to make sure you have solid website security to protect both your company and your customers. The most forward facing security protocols include using SSL (Secure Socket Layer) and HTTPS to ensure that your customers communications and data are encrypted and unable to be intercepted. Two-Factor Authentication is another forward facing tool that can be used to secure the accounts of both your employees and customers by requiring a second form of authentication when logging into a site (email, SMS, authenticator apps, and physical keys are the most common forms of 2FA). Most other security protocols will be invisible to customers, but that does not mean you should skimp on them. A breach is the fastest way to lose the hard earned trust of your customers. Security should be an important part of every eCommerce marketing strategy.

2. Prioritize Website Speed And Mobile-First Design

As was briefly addressed in the last section, website speed is another important consideration when it comes to marketing for eCommerce. This is important for two main reasons. The first reason being user experience and behavior, and the second reason is the role that the speed of your page plays in search engine rankings. Both of these reasons should have you focusing on making sure that your site loads fast and looks great on a wide variety of devices.

People shop online for a variety of reasons. Before COVID-19 the reason was often because of the speed and convenience. However, having a safe place to order goods and have them delivered to their home is another major factor driving online sales. Whichever reason people choose to shop online for, having a good user experience is important. One of the first things that people notice is how fast a site loads. In fact, if it takes longer than 3 seconds people are likely to leave and visit a different site. Because of this, Google uses the speed your site loads as part of a determining factor in ranking your site. The faster your site is, the more likely you are to both acquire and retain customers

Top Easy eCommerce Marketing Ideas

Now let’s take a look at some practical eCommerce marketing ideas you can start using today. We’ve included a mix of goals and timelines so you can pick the ones that work best for your business.

1. Grow Your Email List

OptinMonster can implement many of the eCommerce marketing ideas on this list

basic template

That’s just a quick overview on creating optin campaigns to build your list. Check out our other suggestions for getting more email subscribers or this quick video tutorial on how to build your first campaign in OptinMonster.

2. Catch Abandoning Visitors

Those visitors might decide to buy something after all, or they can join your email list and become customers later. Either way, that’s revenue you’ve recovered from drifting away forever.

Select Exit Intent Targeting Rule

3. Offer Prizes

When a customer sees a fun coupon wheel popup, chances are, they’ll spin to see what their discount or prize will be. Once that’s happened, they’re far more likely to opt in with their email address to receive their coupon.

4. Show Personalized Offers

With OptinMonster it’s easy to show the right message to the right customers at the right time. For example, you can use Page-Level Targeting to customize your discount offer to match the page the customer’s looking at:

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You can also use MonsterLinks to trigger a popup recommending a related product whenever someone clicks Add to Cart. For example, when someone adds a GoPro camera to cart, OptinMonster can suggest adding some memory cards.

gopro upselling lightbox popup

5. Recover Abandoned Carts


Abandoned cart recovery emails are a powerful way to boost your revenue. Instead of giving up on those customers, you can send emails reminding them about the products they were interested in. These emails are a great place to address the issues that stopped them from buying, such as:

6. Nurture Potential And New Customers

Don’t give up! You can still continue building relationships with potential customers by providing valuable, trustworthy content, including recommendations for your products that can help them.

zoom welcome email email list best practices

Even if a customer makes it through your abandoned cart email sequence without purchasing, you can still send them helpful emails about the problem they’re hoping to solve. By positioning your brand as a reliable resource, you can keep your solution in front of them for when they’re ready to buy.

Email marketing is a great way to keep in touch after the sale. Send your new customers helpful tips for getting the most of their purchase, upsells or cross-sells they might like, feedback surveys, or testimonial requests. Nurturing these existing relationships can save you a lot of effort in the long run.

7. Show Social Proof

Social proof is like the positive version of peer pressure. When customers see that lots of other people are buying a product, they tend to assume that the product is worth buying.

When a potential customer sees that real people are buying from you, that’s evidence that your product is good and your business is trustworthy. That will make them more likely to buy from you.

8. Create Urgency

TrustPulse has a special type of notification called “On Fire” notifications. Instead of showing a simple feed of visitor activity, these notifications show how many visitors have purchased or signed up in a certain amount of time.

FAQs about eCommerce marketing

Important eCommerce marketing terms

What is ROI?

ROI is an acronym for “return on investment”. This concept is used to describe the result of this formula: profits – cost ÷ cost. The ROI formula helps businesses measure the monetary value of an investment versus its cost.

What is a (buyer) persona?

A buyer persona is a detailed description of the ideal audience a company seeks to attract. This persona is fictional but should be created based on research of your existing or desired target. Buyer personas can also be called customer persona, audience persona, or marketing persona.

What is a KPI?

A KPI (key performance indicator) is a measurable goal that a company seeks to achieve. KPIs give valuable information about the performance of the team or the success of marketing or sales strategies, for example. They can be used in the decision-making process and in the analysis of past actions.

What is ROAS?

ROAS (return on ad spend) is a common KPI used by online and offline retailers that perform a paid marketing strategy. The ROAS metric refers to the amount of revenue that is earned for every euro spent on a campaign.

What is a typical average online marketing ROI in eCommerce?

eCommerce stores tend to have an ROI of around €2.50 for every €1 invested, on average. However, this can change depending on factors like location, sector, or channel used for the marketing campaign.

How is email marketing done for eCommerce?

The easiest way to do email marketing as an online shop is to use an email marketing automation tool like Outvio. By doing this, you can automatically send personalized emails to your customers and check the open rate and clicks that were gained with every email, using that information to adjust them to the needs and preferences of your buyers.


What Makes for a Strong Website Content Strategy?

enroll in the Content Strategy and Marketing Course

Website Content Strategy: Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice. Few online businesses commit enough time and resources to content strategy, and that’s unfortunate because a content strategy can help a company grow by effectively communicating and engaging customers and prospects.

The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients. But first, let’s be clear about what content strategy is.

“…a repeatable system that defines the entire editorial content development process for a website development project, from very early tasks such as analyzing and classifying readers to the very last tasks, such as planning for the ongoing content maintenance after the project launches.”

Pulling generously from the authors and books mentioned above, I have mapped out my own content strategy process from start to finish. I’m not advocating that my process is 100 percent perfect for every campaign, but it is a good launching point for you to use and adapt to your own clients and websites.

What is Content Strategy?

Content Strategy is a dynamic plan for producing and publishing innovative information that helps to build authority, expertise, and solid relationships with your ideal customer. C’est la vie. Content strategy is about asking yourself as a marketer how you can build customer loyalty, community, and how you can help yourself become a recognized thought leader in your field.

Research is arguably the most important step to any content strategy worth its salt – making sure all the proper research is completed will help exponentially in aligning your future content. Research will help dial in your efforts, and may even inspire your content creators.

The first step of beginning to understand anything is to research and read about its origins, strengths, and weaknesses. When it comes to a good documented website content strategy, you really can’t go too far without taking a good hard look in the mirror. As marketers, it’s epically important to thoroughly investigate our current state of mind. How have we done things in the past? What’s worked? What’s failed miserably?

Third, turn your gaze upon the product, or service at hand. Ask yourself who uses it – who benefits from its existence? Why do they enjoy the product? How can you help more people to see that they too – shown the right content – can benefit from it as well?

In the research stage, it’s very important to first set some goals before you start typing, filming, recording, or rolling out some combination of content. Every piece of content you create should adhere to these goals – business and content marketing goals. You may be interested in doing one or more of the following:

What do these goals have in common? They have absolutely nothing to do with metrics that DO NOT matter to your business – likes and retweets, for example. These goals are equally geared towards increasing quality marketing metrics to assess content effectiveness, or increasing revenue via a successful content marketing campaign. They’re all measurable! Along with your goal setting initiative, strategize how you will monitor and keep tabs on your incoming results. These analytics will help you to refine and tailor your strategy down the line by tweaking and/or removing aspects of your strategy to help generate the results you really want.


Now that you’ve found your groove and you’ve established some goals and the perfect target audience, it’s time to begin picking through your bag of tricks to see what types of content are going to work best for your qualified market. Ask yourself what kinds of content they’ve responded favorably to? (This is where the research stage come in handy).

Maybe you’ve found that videos and blog posts are the perfect content form for a buyer persona that primarily uses a home computer or tablet – meanwhile your ideal mobile users engage with zesty and powerful social media content like photography and info-graphics.

Remember, the role of content is always to boost traffic back to your website. Content is the bread and butter of any professional content marketing plan, and therefore, it rarely a simple open and shut ordeal – you’ll need to encompass a couple different types of content to keep your efforts looking fresh. They’ll also need to be capable of building authority and trust. In short, content near the top of the sales funnel needs to wow your audience; this content is responsible for educating and engaging prospects, encouraging them to dig deeper. Towards the bottom of the sales funnel, your content needs to answer very specific questions that your sales qualified leads may have, and should alleviate any hesitations they could have in dealing with your company.


Consistency. Consistency. Consistency. Without some editorial or content backbone helping you to release and deliver your content and nurture your prospects interest, you run the risk of losing them to information and content creators that are more diligent and reliable in their approach. Part and parcel to consistency is a feeling of resourcefulness – when you fail to consistently release content, your readers will simply look elsewhere to get their fix.

An editorial calendar is key to making sure you’re on top of your release dates, and your creation schedule as well. It’s an incredible resource to have in your corner because it helps to streamline and normalize a prescribed workflow. As a sound content strategy, editorial calendars help your published work to engage and interest your readers – and keep them interested until they are in a position to make a purchase.

This delivery and distribution of content should also be a big part of your initial research wherein you lay out a framework for connecting your content to targeted prospects and readers.


Recall when we discussed your goals for a great content strategy? This is your chance to interpret and gauge how well your content strategy is faring on the web – and specifically – how well your targeted audience is responding to your content. Key to this process is matching your metrics to your goals, and one of the largest problems that many marketers have these days is messing up this puzzle. Social shares and likes are not important enough to waste your time with – they just aren’t worthy of being measured in this metric.

What Does It Take to Build a Working Website Content Strategy? 7 Elements You Must Not Skip

website content strategy checklist free guide

1. Know Your Content Strategy Basics & Goals (Build a Foundation)

You shouldn’t do content marketing without a few goals in mind right off the bat. What do you hope to achieve with content? These objectives should drive your entire content marketing strategy.

These broader goals can be considered in terms of KPIs (key performance indicators). KPIs can be tracked and measured, and indicate growth toward your goals. Here are some common KPIs in content marketing:

Top content marketing KPIs

When you push “publish” on those blogs and articles, what will differentiate them from the millions of other content pieces already out there? What will differentiate them from content published within your industry, by your competitors?

content differentiation factor

More than likely, there are already TONS of blogs out there similar to yours. They cover the same topics and the same questions. What will set yours apart is how you help your audience differently thanks to your unique perspective in your industry:

Once you add up all these elements and think about them in terms of how they position you to help the customer as no one else can, your CDF should come into focus.

know your topic area

Note that your topic area should be a broad subject with many, many facets. For example, the topic area of “selling running shoes” has tons of related sub-topics: Training, hydration, running events, warm-up exercises, and more.

(YOU may be an expert on running shoes, but your audience wants to hear about tons of other topics related to running. What your audience wants is always more important. We’ll talk more about discovering and paying close attention to your audience’s needs in the next section.)

Lastly, if the sub-topic you want to write about doesn’t fit into one of the major topic areas you defined in your content strategy, you shouldn’t write about it. It simply won’t be relevant to your brand, to your audience, or to what you sell.

Make sense? As you can see, the point of defining topic areas is to ensure your blog always stays relevant to your readers, who are coming to you for specific information. Stay inside your wheelhouse for the most cohesive, consistent blog presence your audience will come to rely on.

My FREE, 60-minute masterclass is a great resource on all things content strategy. It includes guidance on finding your CDF, outlining your topic areas for content marketing, and more. Sign up right here.

2. Research, Identify, and Get to Know Your Audience

Successful content marketing hinges around knowing and understanding who you’re writing to. Without that knowledge, you’ll miss the mark, and your content will bring crickets rather than customers.

My favorite method for audience intel is conversations – informal, off-the-cuff, casual exchanges. You can have these everywhere, at any time, as long as you stay engaged with your industry and community:

In fact, you probably are having valuable conversations every single day that can help you learn more about your audience – you just need to listen actively and take notes on what you learn.

Speaking of notes 📝: Don’t let those conversations pass without taking physical notes on them in a place you can reference later. I recommend keeping a Google Doc with this information (or a note in Evernote, or in your phone’s native notes app – wherever you can access that info easily).

After you gather audience intel (and, by the way, this is a continuous process – never stop doing audience research, because your audience is not a static entity) – it’s time to take that information and turn it into a tool that will help with content creation.

“Persona” is just a fancy word for a tool you’ll use to better imagine your ideal audience member. Usually, a persona consists of an information sheet packed with details about this imaginary person.

Actually, a persona is a lot like a character card, like the ones you see in card games and video games. These include a picture of the character, their name, and some details about them that help you get to know them. For example, some versions of the game Clue come with character cards giving you greater depth and details about each suspect:

The Essential Website Content Strategy Assets + Corresponding Tools You Need to Succeed

1. Content Calendar

A content calendar will not only track your posting schedule, but also your content creation workflow. At a glance, it should tell you what phase of creation a piece is in, who’s working on what, which pieces are finished and scheduled for publication, and more.

Write Blog content calendar on Airtable

2. Calls-to-Action (CTAs)

Great content without a CTA somewhere in it is a missed opportunity. That’s because readers WANT to take action after reading incredible content. You’ve wowed them, informed them, entertained them, guided them… or all four of those things. They’re excited! They’re fans!

Without a CTA, providing a way to act, they’ll be left in the dust with all that positive energy and nowhere to put it. It’ll fizzle, and they’ll click away from the page. That means you’ll lose.

CTAs on Content Hacker

3. Web Pages

Put together a well-designed, well-written web page PLUS a great CTA and you have a formula for conversion – the point when a person who was merely browsing turns into a bonafide fan of your business, or even a customer.

Canva web page example

4. Lead Magnets and Ebooks

A lead magnet is a desirable piece of content that contains a bit more depth than your average blog post. It’s usually longer, for one, may contain custom illustrations, and includes information not found elsewhere on your website.

Lead magnets can be long or short. As long as they’re valuable pieces of content, length doesn’t matter. (Ebooks can be lead magnets, for instance. So can short tip sheets and cheat sheets.)

Top 100 content marketers lead magnet

ConvertKit features

5. Emails and the Email List

As long as you use the list-building tactics and tools described above, building a list of email subscribers is pretty straightforward. And, once you build that list, suddenly you have a direct line to your audience, like they’re all on speed-dial.

One of the easiest ways to use email as a tool for your website content strategy is to send a message to your subscribers whenever you update your blog. It doesn’t have to be fancy or complicated, either. Just a friendly message + a link to your new content with a short summary is enough.

email newsletter example


What Does an SEO Professional Do?

Tim Grice

“As link manipulation is being slowly killed by Google, there is a genuine need to reach out to real people, those who can influence in your industry. Publishers with a genuine audience are the type Google want, so reach out and engage with these ‘real’ publishers. Email and telephone will always have their place, but social is great way to connect with these publishers.”

The founder and CEO of Yoast shared some valuable insights on how to select the perfect focus keyword for your blog post or website page. He begins by reminding us that, “Your keyword strategy should have given you some idea what you want to write about. For blog posts, you will usually aim for a long tail keyword (containing multiple words).” After that you can use a tool, such as the WP SEO plugin, to gain a list of suggestions. You also want to test the search volume of your chosen focus keyword to make sure it’s high. You can do this through AdWords or Google Trends. Finally, you want to make sure that your keyword fits your audience.

Barry Schwartz

“The best advice, don’t follow the changes. Just focus on writing the best content for your clients and their businesses. Write expert content that is hard to replicate. Don’t become experts in the Google algorithms, become experts in the content that you have to write about. So if you are writing about plumbing, make sure you know it better than most or don’t write it. Google wants the most authoritative content to rank the best and the best way to do that is to become an authority based on being an authority in your niche.”

Owner of and respected SEO consultant Ann Smarty has this nifty reminder – you want people to do something while on your site. But, how can you achieve this? Ann stresses the importance of call-to-action and how why every element of your CTA matters, which includes: “The color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to their objective.”

SEO Executive / SEO Associate

SEO Executive job

The SEO Executive is an entry level SEO professional. Once an SEO Intern has learned the basics of SEO, they may be considered an SEO Executive. The main job of an SEO Executive is basic website optimization, which includes meta titles, meta description, alt text for images, data entry and may also include some basic HTML coding. A good SEO Executive should also be proficient in different CMS (content management systems) platforms, Adobe Photoshop (or the equivalent software) as well as a basic understanding of HTML code (CSS, Javascript and PHP are also helpful but not required). Basic website design and website development skills are also essential to the work related to an SEO Executive.

SEO Strategist

SEO Strategist job

The SEO Strategist is responsible for developing the overall SEO strategy for a business or organization. An understanding of marketing strategy as well as the long term and short term goals of the organization are essential to the role of the SEO Strategist. By implementing marketing strategy, an SEO Strategist helps the organization target the right audience with the right objective in mind. Having a strong understanding of the business or organization’s values and mission is also very crucial. With this understanding, an SEO Strategist can efficiently research keywords that are related and relevant to the industry, business or organization. Staying up to date with keyword search trends and search engine algorithm changes are important to every SEO strategist. A good SEO Strategist will know the organization in and out.

Factores seo.. Usabilidad, estructura web, SEO onpage, offpage y analítica web

Muchos de vosotros os preguntáis que es lo que tenéis que valorar de una consultoría para determinar si una empresa o consultor SEO va a hacer bien su trabajo o no. Ya que nosotros solo hacemos SEO para proyectos internos voy a intentar analizar esto desde el punto de vista del cliente y no desde el punto de vista del especialista SEO.

Bien, para mi lo más importante es que os haga un buen trabajo Estructural y Usabilidad, SEO Onpage, SEO Offpage y una analítica posterior para elaborar reportes periódicos que aportarán feedback para ir ajustando la estrategia SEO.

No sabría decír cual es más importante, sencillamente el SEO es la suma de todo, si tienes mucha competencia tienes que hacerlo todo perfecto, si tienes poca pues probablemente no sea necesario optimizar todos los campos, pero lo que sí os puedo asegurara es que sí se hace todo bien se consiguen muy buenos resultados.

Análisis de la estructura, diseño y usabilidad de la web

Muchos Especialistas en SEO obvian la estructura y usabilidad de la web, pero para mi estos factores son los más importantes para conseguir los mejores resultados, que a fin de cuenta de eso se trata, por tanto voy a enumerar algunos aspectos …

  • Todos los contenidos deben ser bien visibles
  • Evitar que el visitante tenga que hacer excesivo schroll
  • La home debe indicar claramente cuales son tus productos y servicios, además estos productos o servicios deben tener una página individualizada donde se explica el detalle de cada uno
  • Las páginas de productos o servicios además deben relacionarse con productos o servicios similares, esto incrementará el tiempo de permanencia y beneficiará el posicionamiento
  • Destacar en la home cuales son tus productos estrella, los que no tiene la competencia o los que son más económicos que la competencia
  • Todas las páginas deben estar a dos clicks como mucho de la Home
  • La usabilidad es importante, he visto muchas páginas que son muy bonitas pero difícil navegar por ellas, donde el menú estaba escondido, donde no había breadcrumb
  • Un diseño moderno y adaptado a dispositivos móviles siempre da un mejor impacto al visitante, por tanto incrementa el tiempo de permanencia y beneficia el seo

EDU/Gov Links

Article submission is an Off-Page SEO practice that refers to the submission of written articles on a third party website. The articles are written on a particular topic related to the business and published in renowned article submission directories.

AKLINK SEO provides Search Engine Optimization services which is a strategic procedure used by professionals to improve the rankings of a web-page at different search engines like Google, Yahoo, and Bing.

Being one of the best SEO companies working in California, we enjoy a certified record of improving and maintaining the ranks of a website. The Digital Marketing and E-Commerce services provided are according to Google guidelines.

Generally, people click the links that appear on the first page of Google. Considering this fact we conduct comprehensive and careful keyword research to rank high on Google and gather maximum click-through rate.


Does It Matter Which College You Attend?

Which College You Should Attend

Does it matter where you go to university or college?

It certainly seems like it matters where you go to university. There is great competition for top universities around the world. Many even pay a lot more to get into one of the best universities; presumably there is some reward for the cost at the end. Is a first or 2/1 from Oxford really better than first from Thames Valley University or any ex polytechnic? Since there are external examiners who check standards presumably all university graduates are marked on a similar level regardless of institution. This leaves simply the prestige of graduating from such universities. It may not make a difference in your qualifications but it is more likely to get you noticed.

Yes because…

There are Universities that, justified or not, have a certain amount of grandeur about them. At the very moment of mentioning them they have an impressive nature about them. This is not only with Oxford and Cambridge, but also those Red Brick Universities in Britain’s oldest towns. If nothing else, these Universities would certainly make a person feel proud of themselves for attending such a university and being able to tell people about it.

It is however likely that employers from red brick universities will prefer red-brick university alumni for employees because they can relate to them(being alumni themselves). [[]]

I agree, it does matter what college or university a student goes to. At each college or university there are a lot of different things. Each and every college and university is different. Some colleges and universities are known well for what kinds of facilities that they have. Other colleges and universities may have a really well built gym. While other colleges and universities have really low income gyms. These gyms have really old and out of date equipment. Or, the colleges or universities do not have a gym at all. On the other hand, some colleges and universities have a really good recreation area. I have seen colleges with bars, pool tables, and a lot of places to eat as well. Also, I have been to colleges that have a small cafeteria. The recreation area is a place for students to go to relax after doing all their homework.

No because…

Any one with a first and upper second degree should be proud of their qualification because they have a greater chance of getting jobs or getting graduate degrees than people with a lower class degree(irrespective of the university they graduated from).

In reality, universities throughout the country tend to have the same standard of teaching, and whether you go to Oxford or London Metropolitan, the lectures will be just as good. Certain universities are just more elitist and harder to get in to than others. However, employers will assume that someone who went to Oxford is smarter and therefore a better asset to their company than a person who went to London Met, which is a shame because they should give each person equal opportunities.

I believe that it should not matter which college or university that a student goes too. This is because what employers look for when employers want to hire someone is if the person is qualified enough to do the job. I mean there are a lot of highly qualified people out there who are working. Some people have more skills than other people. What the employer wants to do is find the bottom line. This means that if the employer wants someone with a college degree than the employer will get the person with the college degree. So, this means that it does not really matter what college or university a student chooses to go to. What matters is if the student gets a degree from any university or college. This is because employers want the best person working for them. This is because that person should have certain skills from college that the employers need.

The Impact of a College Education

The college will be an exciting, life-changing experience – no matter where you go. Not only will you get an education, make new friends, gain independence, and embrace new experiences, but you’ll also be increasing your future earning potential.

Elka Torpey, the economist with the U.S. Bureau of Labor Statistics (BLS), says data consistently show that employees with higher education levels typically earn more and have lower unemployment rates than employees with less education.

“According to the BLS Current Population Survey, workers with a bachelor’s degree had median weekly earnings of 800,305 in 2020, compared with $781 for workers with a high school diploma,” she said. “The unemployment rate for bachelor’s-level workers was 5.5 percent, compared with 9.0 percent for those whose highest level of education was a high school diploma. So in terms of dollars, education makes sense.”


10 Planning Skills Every Child Should Learn

Set Deadlines

The 10 Planning Skills Every Child Should Learn

Planning Skills Every Child Should Learn

After you complete an assessment of your child’s executive functioning skills, note that planning skills may look different depending on your child’s age, their skill level, and their experience with independent planning. These skills describe progression, including beginner, intermediate, and advanced executive functioning tasks. Focus on identifying where your child needs support right now, and then gradually expanding to more difficult executive functioning goals.

How to identify an end goal

Start by encouraging your child to identify the end goal of simple tasks. Ask them about the end goal of putting away belongings (“so the room is clean”) or of daily living tasks like going to the car wash (“so the car gets clean”). Ensuring a learner can identify the end goal of a task is a prerequisite skill for learning to plan the intermediate steps.

How to identify the main idea vs. minor details

Some teens and adults with unique learning needs get hung up in the details of planning and miss the ‘big picture’ or the main idea. Before beginning to work on executive skills like planning, you may need to focus on boosting the communication skill of articulating the central concept vs. minor details. Use familiar movies, video games, and books to talk about main ideas; then move on to the main idea vs. small details on scheduled daily activities.

How to use a checklist

Hundreds of different sources cite the value of using checklists. From the United States military to Fortune 500 business success, humans from all walks of life find value in creating a list of tasks and visually marking them off when completed. It seems like a simple concept, yet many individuals with unique learning needs struggle to create checklists independently and use them functionally. Start by practicing how to use a checklist with the steps of familiar tasks. Then graduate to using a list of steps with new responsibilities. Then, once your child can independently check off steps, move to the next one, start working on creating checklists.

How to order simple activities

As part of using checklists above, you may need first to teach your learner how to order the steps of simple activities. It’s challenging to teach planning skills if your learner struggles to know which actions go in what order. Have your child write out the steps or use visual cue cards to order the steps of everyday activities (i.e., getting a car wash, preparing a favorite meal, ordering in the drive-through). Have your learner focus on explaining and understanding the cause-effect relationship when sequencing steps. It can go a long way to help learners understand planning skills if they can also articulate why steps should go in a specific order.

How to use a calendar/planner

Once a child can demonstrate the order of a task, and use a checklist to complete steps in order, start to introduce the concepts of time and pre-planning tasks. For many teens and adults, it can be helpful to start with a daily calendar first, focusing on mapping out the steps for one day rather than overwhelming them with multiple days or weeks of tasks.

As a reminder, we’ve developed hundreds of different calendar/planner systems because there’s no one-size-fits-all solution. Observe for several days and get a sense of how your learner uses a calendar most effectively as a tool to stay on track. Does it make sense for it to be on a mobile device? Paper and pencil? It’s it helpful to sync with your own calendar to share updates, changes, and reminders? Choose a calendar or planner tool that’s most likely to help your learner succeed, not necessarily the one that you prefer.

How to set reminders

As your learner masters the order of steps and using a calendar or planner tool, start teaching the value of reminders as a planning tool. Teach your teen or young adult to be more planful by setting smartphone reminders or using a well-placed note. Encourage them to try several different options and provide support and praise when they indicate a reminder was helpful. If your learner misses a critical task or deadline, instead of a reprimand, use it as an opportunity to teach reminders.

How to use visual maps, drawings, and diagrams

Now that your learner has more experience with planning concrete, well-defined tasks, it’s a good time to start working on planning tasks without clear steps. One strategy shown to help enhance executive functioning is creating visuals, including mind maps, drawings, and diagrams. These visuals can help create order from undefined or less structured activities. They can also be helpful when needing to prioritize tasks or plan what to do next.

Fun Ways to Promote a Child’s Planning Ability

While it may seem daunting at first, there are many fun ways to set up the planning stage of a task with your child. The suggestions outlined below are just a few of the fun ways you can teach or reinforce planning skills with your child at home.

Help your child learn to take responsibility for future events in a fun and engaging way by having a family calendar in the home. Allow the child to personalize the calendar with doodles, stickers and writing down their events themselves. If they are too young to write themselves, sit down and write the events out with them. These events could include extra-curricular playdates, sleepovers, deadlines, birthdays, etc.

Have various checklists around the house for the child to help assist them in activities or routines they may struggle with (i.e., morning routine, doing laundry, etc.). Graphic organizers are another wonderful tool to help promote children’s plans. It provides a creative way for the child to identify the steps needed to achieve the desired outcome or reach a goal. Graphic organizers can help the child navigate tasks required both in the classroom and at home more easily. With Halloween around the corner, you can even create a checklist with your child to help them prepare for carving pumpkins or creating a step-by-step Halloween craft (or even their costume!).

Baking or cooking with your child is a fun way to improve planning skills. The recipe ingredients and instructions act as a natural “checklist” or “graphic organizer” that helps you achieve the end goal. To simplify this for younger kids, create a checklist that includes the steps necessary to be successful in cooking and baking (i.e., turn the oven on, gather ingredients, mix ingredients, place on pan, put in over, set timer, etc.). Visual checklists that use pictures instead of words for younger children can also be incredibly useful!

Board and card games that require some strategy can be an excellent way of promoting planning skills in your child. With these, they have to identify the steps that will help them achieve their goal of winning. If the planning ability does not come naturally to them at first, turn the experience into a teaching opportunity. Educate them on identifying the steps necessary to win. Then, continue to play the game regularly. Over time, with repeated experiences, the child should be able to identify what steps they should take on their own. For younger children, the board game “Trouble” or the card game “Uno” are great games to play to promote planning skills. For older children, board games like “Monopoly” or “Life” would be great resources as well.

Have your child plan an event with your assistance. Your child will learn how to take on future responsibilities and the steps required to keep those around them entertained. Maybe the child can plan a family outing. Have the child decide what activities the family will do together and how the family will get from “point A” to “point B”. Your child could also plan a sleepover with their friends and decide what activities the friend group will do and how they will get set up.

There are many ways to improve your child’s planning skills. Get creative and work with your child to make these strategies as fun as possible by involving their interests! For example, if your child loves cars, work together to create a planning chart/checklist that has a Hot Wheels theme. If your child loves animals, help them plan a family outing to a petting zoo. You can use your child’s interests as positive reinforcement or a reward when they achieve a goal through planning. You can also incorporate your child’s interests into the activities listed above to help develop their planning skills to keep them interested and engaged.